4 Magic Words That Increase Sales

Four words have been defined by recent studies in behavioral economics, psychology and neuroeconomics to appeal to consumers primal instinct. These words powerfully engage consumers at a subconscious level and increase retailers chances of making a sale.  Inject these 4 words into your marketing copy and ecommerce product descriptions to increase conversions:  1. You It’s…

4 Social Media Marketing Tips to Improve Your Online Presence

Instagram has become a business hub and marketing tool that can help you, as an entrepreneur working anywhere in the world, expand your influence far and wide. Take the example of a rabid basketball fan and amateur player I know. Eliot Robinson (@eliot) is a social media influencer and entrepreneur who started the online basketball community Dunk…

Creating Your Business Plan

This article is excerpted from Rule’s Book of Business Plans for Startups , from Entrepreneur Press For a startup business, creating a business plan is like creating a game plan in sports. You need to scout out all the information to create a winning strategy for the game. While business plans for existing companies may have a…

How to Develop a New Product (From Concept to Market)

Bringing your vision for an original product to life is frequently one of the biggest hurdles for aspiring entrepreneurs. The product development process can seem almost mysterious, and when you hear the origin stories of other great businesses, the journey to a finished product rarely resembles a straight line. Tina Roth-Eisenberg, for example, realized that semi-permanent tattoos…