Before we even start talking about how to apply SEO to a website, there is need to emphasize the fact that in the 21st century, if you don’t have a website, then you are not yet ready to do business. No matter the business you do, a website is one tool that can help you bring in customers, maintain a strong reputation and do business seamlessly. You might think that it is quite expensive to own one, but with as low as two thousand naira (N2000), you can get a beautiful website for your business. To get this package, just click on this.
SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to emerge victorious in the race of ranking on search engine result pages (SERPs). Though search engine rankings keep on changing from time to time which is quite normal, ensure that you have your website developed in the right way and regularly posting quality content to drive a steady stream of traffic to your pages.
Many startups and SMEs who run and manage a website nowadays lack vast understanding to optimize their content and overall visibility online. It is always amazing to see how many businesses have no understanding of what SEO means, and not even know how to handle it.
They lack the understanding to fathom the importance of Search Engines Optimization, online marketing, they just go to blogs and forums that are related to their line of business and begin to source for links and yet want to be the first title to pop-up when their name is being entered on a search engine. Hence, the need for this piece arises.
Here are some of the Best SEO strategies to increase online visibility.
THE USE OF TITLE TAGS
This is perhaps the most basic and necessary. If you have the title tag set up right, and it is a phrase set up in a way that it would stand out, you could rank on page one of a search engine for this alone. Your keywords should be written early and first and the name of your company should be last, except you are developing into a very large brand.
THE USE OF HEADER TAGS
Header tags are very important when trying to increase online visibility through Search Engine Optimization. There are usually six headings. For example, H1 (Header 1) as an HTML tag should contain your core keywords. H2 (Header 2) as an HTML tag should contain derivatives of the keywords.
THE USE OF INTERESTING BODY CONTENT
Make Use of content that goes with the keywords on your site. It is very normal to have 400 to 800 words on a page. Content goes a long way in helping search engine crawlers see your site. Try setting up a WordPress blog or make use of other blogs that can easily be optimized via plug-ins. Then, try writing articles twice a week. The frequency of this should be improved as time goes by. Also, it is important that content on social media platforms are given much more attention. This is because content from popular social media sites such Facebook, Twitter and LinkedIn will gain more relevance on the SERPs. More social media content will be indexed on Google and other search engine sites such as Bing and Yahoo. Hence, this shows how important social media is. As much as content is published on Blogs, they should also be published on Social Media too.
VIDEOS ARE THE NEXT BIG THING
Have you tried including videos as part of your content to direct traffic from Search Engines to your website? It is all known that videos are a great way of keeping audience engaged and entertained. But do you know that by using videos, your SERPs ranking improves. Videos are interesting to watch; hence, people tend to click more on video content as compared to plain, static text. Brands are beginning to understand this trend and are now using it to push their brands and products. Marketers are beginning to embrace the use of videos to drive traffic.
GET YOUR SITE OPTIMIZED FOR MOBILE
The rate at which mobile is becoming superior is surprising. Hence, it is important to latch on to this phenomenon and make the best out of it. There are many types of devices such as tablets, smartphones, laptops, phones, even wrist watches to go online. Hence, your brand must definitely be mobile friendly. Mobile optimization is an important strategy to execute if you want traffic to your site. Your site visitors will log in from different and several devices, it is important that your site is optimized for those devices.
So, why not take full advantage of this piece, build your SEO strategies and improve your SERPs ranking and be on the first pages of different Search Engines? It is very important as an upcoming brand or established brand to keep on improving one’s brand and to appear on the first page of any Search Engine one searches.