Unless your are a small business owner who has no interest in growing his or her brand, you need to have a website.
Setting up a website for your business has never been simpler and easier. You can reach millions of potential clients or customers, giving them direct access to your brand.
There is a big doubt if your business exists without a website.
With so many low priced website builders, like Meebol, there’s really no excuse to keep your business in the dark.
So let’s break it down. Why does your small business need a website?
1. Your clients expect it.
The first question clients or customers ask these days is “What’s your website?” They do not ask if you have one, they ask for your website, expecting you have one already. The reason is not far fetched. Your customers expect you to have a website where they can get information on your latest offers, services and updates. It’s easier for them to access your website than coming over to your office or calling your phone for everything they need: that’s so not customer friendly.
If you don’t have a website, your customers might as well settle for your competitors, since it is easier to reach them.
2. Show the world.
With a website you’re on the global market. Anyone, anywhere can find your products and services. You reach millions of clients or customers with the click of a button.
More than 2.4 billion people use the internet every day, and about 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a whole lot.
Setting up a business website gives you a voice on the Internet. It’s like having a block on the Internet where everyone can find you. With a website you can showcase your products and relate your services to the world without spending a whole lot of money. Customers can see reasons why they should do business with you.
3. Reduce cost of running your business.
A website in so many ways helps you to reduce cost of running your small business.
Customers will only need to see you on rare occasions, because they can access all the information they need on your website. These days, there are hundreds of companies that do not own a physical office, rather they connect to their clients on their website.
If you own a store for example, you can make your transactions with client seamless by providing them a medium to select and pay for their choice products all from your website. Your customer saves more by purchasing online and so do you.
4. Your brand will show up on search engines.
About 80 percent of consumers perform online research before making a purchase. Search engines like Google and Bing are where your potential customers or clients are most likely to visit first. They probably have no idea your brand exists. So it is important you set up a website to make your brand visible to potential customers when they search online.
If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers. See how to optimize your website for search engines
5. You’re always on.
Your website runs 24/7 without any supervision or need to lock it up. You can always be there for your customers. Now that’s customer friendly!
Need help setting up a website for your business?
If you haven’t created a website for your business, you can get set up with Meebol.
Meebol helps small businesses own beautiful and customized websites at low prices. We go the extra to provide your business all it needs to reach its peak for less. Learn more about Meebol here.